The Future of Targeted Ads

Marketing as we know it is in the midst of massive change. Therefore,  Legislation like the general data protection regulation in europe and california consumer privacy act have put consumer privacy directly into the general conversation. But there’s a bigger change looming on the horizon — the so-called death of the third-party cookie. And marketers are worried. Recent research found that 69% of marketers believe the end of the third-party cookie will be a bigger deal than privacy legislation. Therefore,  And 96% of marketers say first-party data will be vital for moving forward — and we agree!

We recently conducted a research study to find out how professionals view these. Therefore, changes and how they currently gather and use data. In today’s blog, we’ll talk about what these changes mean for marketers, the future of targeted ads, and how to kick-start the process of making your consumer relationship management (crm) work for you.

Changing times changing targeted ads

As access to third-party data continues to change, marketing will have to change with it. Learning about consumers, targeted ads, and measuring performance will be much more difficult without the third-party cookie. So let’s look at how marketing’s role will change.

Identifying prospects: you’ll no longer be able to identify prospects by devices or user profiles. Instead, you’ll need to identify individuals and gather information about them with explicit consent and through first-party data.

Engaging prospects: when a prospect visits a website and clicks on a product, third-party cookies will no longer be able to track that prospect to another website and show an ad for that product or a related one. As a result, you will need to gather your own data from your website, customer surveys, and email lists, which you can then use to plan ad campaigns.

Closing sales recent research shows that 80% of consumers

Likely to buy from a brand that offers a personalized experience. Third-party cookies have limitations with customer insights. Close sales by using CU Lists first-party data to understand your customers on a deeper level.

Cost per ad: some marketing experts predict that the return on investment (roi) from ad spend will drop 30% once third-party cookies go away.

All this amounts to a lot of pressure on business marketers to get it right.

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