Third-party data often comes from cookies, but providers also get data from websites, social media profiles, apps, and surveys with consumer information — all of which comes at a cost. That data includes things like names, email addresses, purchasing behavior, web browsing history, etc. And the companies that collect it […]
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Marketing as we know it is in the midst of massive change. Therefore, Legislation like the general data protection regulation in europe and california consumer privacy act have put consumer privacy directly into the general conversation. But there’s a bigger change looming on the horizon — the so-called death of […]