In our previous blog post (and this one, too!), we shared findings from our research study on how professionals are collecting and using third-party data. Three different segments come out of this as respondents had different feelings about the new changes in third-party data availability. They also had different attitudes based on their age and…
Tag: Telemarketing List
Irrelevant data removed this includes outliers
A healthy data architecture is one in which the data collected is working for you—you know what you have and how you are going to use it. Having a healthy data architecture also means that you are protecting your customer’s privacy:Only collecting the information neededSecurely storying itLimiting access to the data to those who need…
4 Steps to a Healthy Data Check Up
Your company’s data is at the heart of your success. Therefore, A healthy heart enables us to function well and rise to new challenges. Having healthy data management practices. Therefore, will help your company be efficient and deliver personalized experiences. How healthy is your data? Here’s a quick check-up you can perform! Step 1: map…
The More First Party Data Collected the Better
The way customer data is currently collected and analyzed will change whether you and your organization are ready or not. We recently conducted a research study to find out how professionals gather and use customer data as well as their perceptions around it, and we were intrigued by what we found and the patterns that…
How to Make PPC Work For You
Campaigns for brand awareness. While it’s nice to be able to bring in conversions based purely. On the quality of your content and the value it brings to your readers, your business. Will eventually need to get to a point where credibility is automatically associated with your brand. To bring brand awareness, run ads targeted…
How SEO and Adwords Work Together
Google adwords is the platform where you’ll research opportunities and set up your paid ad campaigns. If you haven’t set up an account here, we highly recommend doing so!Set a budget: paid ads require funds where seo marketing can theoretically be done for free. If you haven’t allocated anything in your budget for ppc this…
Adapt Your First Party Data Collection to a Changing World
The pandemic has changed our world, and marketing wasn’t an exception. Many people’s priorities shifted, some quitting their jobs or moving across the country. Nearly everyone prioritized their relationships and connecting. As a result, a lot of data became outdated quickly (even in the span of six months.) consumer behavior is continuing to shift as…
Collect Your Own Data to Stay in the Driver’s Seat
If you need customer data, you have one of two options: collecting it yourself (I.E., first-party data) or buying it from a third party. However, data-related legislation will change this. Since the question is when not if, it’s more essential than ever to think about collecting your own data. Through our research study, we found…
Can PPC Improve Your Organic Content
There are many approaches that can be taken when it comes to setting up. Marketing campaigns for small businesses and larger corporations alike. Some lean more toward ‘team organic’ and focus most of their resources on writing. Informative, engaging content that ranks well by including carefully. Optimized keywords and phrases. They know the fruits of…
Customer Relationship Management CRM Software
For businesses that have outgrown spreadsheets, a crm might be the solution to your needs. In addition to storing all of the data that you might keep in a spreadsheet (e.G. Contact information, name of sales team member assigned to client, date of last contact, etc.), crms can help you store information that doesn’t fit…
Where do I Store Customer Data
Have you heard of the cookie apocalypse? Third-party data relies on cookies, and cookies are going away. Eventually, apple and google will block third-party cookies entirely. In their browsers, but even before they do this, changes in how cookies are implemented. Are already affecting the usefulness of third-party data. As more individuals opt-out of cookies,…
Why You Should Be Collecting First-Party Data
Businesses may choose to collect first-party data on their customers, purchase third-party data, or some combination of the two strategies. Personalization: first, and perhaps most importantly, first-party data tells you about actual customers. Third-party data sets will give you lots of information, but that information will be very general, rather than specifically describing your true…