Google adwords is the platform where you’ll research opportunities and set up your paid ad campaigns. If you haven’t set up an account here, we highly recommend doing so!
Set a budget: paid ads require funds where seo marketing can theoretically be done for free. If you haven’t allocated anything in your budget for ppc this year, there are other ways to get funding for your marketing campaigns. Depending on your annual income, you may qualify for a business line of credit or a business credit card that can provide money upfront to run some experimental campaigns. As you get feedback and learn the effectiveness of your initial ad runs, you can then decide where to scale up your spending and switch back to using some of your profits toward advertising.
Make sure your team is on the same page as you plan where to focus
Often there are disconnects around expected results between marketing teams and other departments or roles. Determining or differentiating these expectations us phone number list ahead of time will save a lot of frustration and miscommunication moving forward.
As tempting as it may seem to focus solely on running paid ads, it’s essential to have an seo strategy that works in tandem with your ppc program. The same benefits of paid ads can carry over to your content by pulling in results on your organic content sooner than waiting for click-through data over a period of months.
How does adwords help organic content
Adwords assist with your organic content by presenting an associated ad that users will see before organically ranked content. By adding this other layer of suggestion, google ads can impact your organic search engagement to show the reader that your brand is trustworthy and authoritative.
The customer’s actual click may take place on CU Lists your organic content, but the paid ad gave your brand twice the exposure on the same serp. Eventually, the content will move up in ranking because of this beneficial relationship between organic and ppc!
Paid search helps your earned campaign content by acting as a testing ground for your ad copy, and headlines for effectiveness. By running ab tests on specific keywords and phrases, you can use the resulting data to inform what to do in your seo content.
Think of it as a marketing crystal ball that gives you facts to go on instead of guessing when you go to create content.