Your company’s data is at the heart of your success. Therefore, A healthy heart enables us to function well and rise to new challenges. Having healthy data management practices. Therefore, will help your company be efficient and deliver personalized experiences.
How healthy is your data? Here’s a quick check-up you can perform!
Step 1: map your data
Therefore, If you are like most companies, data is spread across many separate. Therefore, locations and software platforms. The first step toward a strong data heartbeat is to build a data map that represents the several types and locations that your company has.
We all trust that our doctors understand what our circulatory system looks like before they operate on us. This applies for data management. Before you can operate on your data, you need to know what you have!
Perform an audit to identify what data is being collected across the company.
Your goal is to identify all the data collected
Therefore, which means you need to investigate data collection practices across teams and departments. Do you collect customer contact information? Is your customer telemarketing list information in one place, or do several teams collect their own information? How about buying history? Where do you track marketing campaign performance or current inventory? Where do you keep track of your sales leads? What sales information are you tracking?
Once a data map is formulated, Therefore, it will be easy to answer each of these critical questions:
What personally identifiable information (pii) is my company collecting and storing.
Why are we collecting and storing pii and other data? Who is asking for it
Therefore, Where is it stored? Is the data CU Lists centralized or siloed (stored in multiple, disconnected locations)?
How are we using the data that we are collecting and storing? Therefore, Where is it sent? Who is accessing it?
Step 2: centralize your data
Just as blood needs to reach the heart, you need to centralize . Therefore, your data before using it to drive insights. Data map in hand, you know have a clear picture of data you are collecting, the places it’s stored, and who needs access.
Therefore, The next step is to start reorganizing and centralizing your data into a healthy data architecture.