The More First Party Data Collected the Better

The way customer data is currently collected and analyzed will change whether you and your organization are ready or not. We recently conducted a research study to find out how professionals gather and use customer data as well as their perceptions around it, and we were intrigued by what we found and the patterns that developed across different attitudinal segments. Read on to find out what our respondents shared about their organization’s current approach to data collection, usage, and purchase.
After surveying more than 230 professionals across the united states, we found that most professionals work with data in their roles. In other words, being familiar with data and how it’s collected and used is extremely important in today’s job market.

In regard to the data being collected

68 percent say they collect basic identifying information, such as someone’s name, phone number, email address, and home address. Half also say they collect purchase frequency, purchase history, and customers’ personal information (such as lifestyle, interests, and household income).

Out of the three segments that emerged in usa phone number list the research study—independent, data-reliant, and concerned respondents—we found that the data-reliant group is more likely to also collect social media information, website visits, and page views. In this group, respondents aged 20-29 are more likely than those older than 50 to say they collect social media engagement data. Independent respondents are also more likely than concerned respondents to say they collect purchase history.

What these statistics tell us is that everyone can benefit from collecting

Basic identifying information and social media usage.

Contact information is essential if you want to CU Lists market to your customer. Target base or tap into them to collect even more data. To find out how your customers use social media, consider. Sending them an emailed survey with an incentive to increase engagement.

Additionally, not only do companies need to think about how to collect. The data they need, but they also need to make sure their data. Continues to be relevant. When making a plan on how to collect data, don’t forget to think about. Protecting people’s privacy and communicating relevant information. About privacy to your audience.

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