Google Analytics Guide: 35 Key Metrics and Features. Today we present this Google Analytics Guide with 35 key actions and metrics to know how to measure well in Google Analytics. This tool is essential for the Community Manager and for any company with a website or blog. Because if you don’t know what to measure and how to do it, you won’t be able to adapt and improve your online marketing and communication strategy.
First steps in Google Analytics
First steps in Google Analytics.The first thing will be to create an account and configure it for your website. Then I am going to explain how to use the interface (the little buttons) of Google top people data Analytics so that you know how to move and navigate through it. Before starting in the 4 main areas of the tools, I am also going to explain what the basic metrics that you will see later in all the reports mean. Are you ready.
Average time on page
Average time on page. It is the average time visitors spend on a given page. With this metric you can measure how long visitors last CU Lists depending on the content, depending on what traffic source they come from, depending on the city. The average stay time is one of the factors that Google values most to determine whether an article is interesting or not.