Many marketers buy third-party lists for email campaigns.Search engine optimization (seo): third-party metrics guide ranking potential.Digital media buying: advertisers buy digital ad space to target audiences with third-party data. Our research shows that many business marketers’ daily activities involved third-party data in 2021: Two in three used social media marketingTwo […]
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Consider the average length of a marketing campaign. How effective can your marketing be if you use data from nine months ago to inform your campaign strategy? Challenges arise and become harder to overcome without data that integrates into your sales and marketing initiatives. If this sounds familiar, know you’re […]
