Regardless of whether you have an e-store, a service page, or write a blog. Because web pages whose texts are easily scanned by the human eye always have a lower bounce rate, and readers can easily find answers to their questions. Conveniently presented content has a direct impact on conversions (sales). Because the user makes decisions faster and is therefore more likely to convert. This is what every UX/UI designer working on adapting a website for comfortable navigation from various devices strives for. In general, you need to understand that people usually have much better and more important things in their lives than reading your content online. Therefore, if the structure and presentation of the content does not seem clear and engaging from the beginning, the visitor to your website will probably leave right there. Interesting fact.
According to David Zheng
Of visitors decide in less than 15 seconds whether it is worth staying on a website or continuing to browse elsewhere. So the time to catch the reader’s attention is limited and should not be wasted. What are the most important advantages of easy-to-read (ergonomic) text. Better user experience better conversions Positive impact on better organic search results from Google search engine Lower bounce rate higher visitor loyalty. The most popular models of text “scanning” with the eyes Since I mentioned the fact that Chinese Thailand Phone Number List the vast majority of readers only scan online texts with their eyes. But do not read them word by word to the end, it is worth briefly mentioning the most common patterns of text scanning in real life and discussing them. According to Nielsen Norman Group, there are four models of eye scanning of texts. (Illustration below). templates for scanning text by eye Source. Nielsen Norman Group Letter F pattern Special experiments with eye tracking programs designed to analyze the direction of the readers’ eye movements have shown that readers scan pages more carefully.
In the areas where they are used
To looking for the most valuable information. And the way people read often resembles a capital letter F. To better visualize this, I have provided an illustrative picture below and a more specific explanation below. Eye scan model of letter F text Source: webdesign.tutsplus.com The “eye-reading” pattern of F-shaped text is one of the CU Lists most common. Readers are looking for a quick answer to their query. So they focus primarily on the first few sentences of the text. In cases where they can’t find their answer or the text isn’t engaging enough. They stop reading word by word and start scanning the rest of the content with their eyes. The user starts scrolling down the text of the page. Looking mostly to the left side of the content. He reads the opening few words of each line to see if the text has anything to offer him.
