The twoday online marketing conferenc . According to the organizers, it was the first such event in the Baltic States. It was attended by 12 speakers from Lithuania and abroad, and the “nail” of the conference was the legend of online marketing living in the USA – Neil Patel. Although the ticket for both days of the conference cost 197 EUR. however, it was because of Neil Patel that I participated in this event and decided to share my impressions. Day 1 of the conference. What useful did you manage to take away? First of all, without hidden advertising, I want to congratulate the organizers that the conference was really practical and the messages complemented each other well. But most importantly, the absolute majority of speakers communicated very specific “takeaways” that I liked, so I have described them below.
As befits a practitioner.
Vlad began his presentation with what are the most important marketing goals of every business on the Internet: ROI marketing . It aims for an immediate return on investment. (For example, you spent 1 EUR on advertising and earned 1.67 EUR) Grow value . In this case, the return on advertising investment is not sought Coinbase Virtual Currency Database immediately. This is investing in growing a business with minus or zero margins now in hopes of growing the business and selling it at a higher price in the future. According to Vlad, it is a very good strategy in the period of “bubbles” in which we are currently living. Brand marketing . Here, potato chips “chips”, banks, etc. would be best suited as a practical example. online advertising of similar businesses.
It primarily aims to popularize the brand.
Or business name in the market and earn from it in the future. Why? Because people don’t see a direct connection between their investment and the result they want to get. Therefore, it is very important for the customer to first of all understand his expectations. ERROR 2. An idea without an online marketing strategy is practically doomed to failure. The idea is only 50% success, especially when there is no sufficient investment. Therefore, you still need to figure out how to spread information about your business as widely as possible in the beginning without large investments? Because even a very beautiful website, created for 10,000 euros. without a target audience it is worthless. It will remain just another beautiful website.