Like it or not, third-party data affects everyone—from credit reports and purchase history to entertainment and even what car you buy. It’s a multi-billion dollar industry built around the collecting and selling of information. Whether you agree with it, the shift from third-party data (purchased information) to first-party data (business-owned) is happening. One benefit of…
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Larger Organizations Younger Respondents
The key to understanding who uses third-party data and why comes down to two things: age and company size. However, the relationship with third-party data also shows. Therefore, some interesting, and occasionally opposing, beliefs about data. Keep reading to see what the research tells us! In our previous blog post, we shared research on third-party…