Like it or not, third-party data affects everyone—from credit reports and purchase history to entertainment and even what car you buy. It’s a multi-billion dollar industry built around the collecting and selling of information. Whether you agree with it, the shift from third-party data (purchased information) to first-party data (business-owned) […]
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The key to understanding who uses third-party data and why comes down to two things: age and company size. However, the relationship with third-party data also shows. Therefore, some interesting, and occasionally opposing, beliefs about data. Keep reading to see what the research tells us! In our previous blog post, […]
