Representing 33 percent of our participants, data-reliant respondents value data highly and think it’s more important than ever (especially data generated from the web).
These respondents say their organizations are very strategic when it comes to data-based marketing and sales decisions. Because of this, they’re actively working to add more data into their decision-making. They believe organizations that use data-based approaches to marketing are better prepared for market changes and opportunities.
Data-reliant respondents also say it’s perfectly ethical to use third-party user data to target and connect prospects and that data-based marketing is more effective than traditional methods. They say their organization needs a custom-built system to manage their customer data.
concerned respondents Representing the largest segment of our study
Concerned respondents make up 42 percent of the total.
What makes them unique is that they believe the best prospect. Lists are developed in-house and that buying data creates risks and reflects. Poorly on the organizations that use them.
These respondents believe in-person how to buy phone numbers in bulk activities will always. Be the best way for them to sell their products or services and working. With purchased data about prospects makes organizations look like spammers.
They are the most likely of our respondents to believe that. Buyers will block ads and are much more likely to say their organization tends. To “spray and pray” their marketing activities—a strategy that includes saying. Something to everyone in the hope of reaching the right audience.
Concerned respondents feel it’s risky to use third-party data
Order to reach prospects and even worry about the privacy of their own personal data. They are by far the most likely to believe that access to third-party data is going away.
Some additional takeaways we discovered CU Lists are that data-reliant and concerned respondents are significantly more likely than independent respondents to say their organization purchases third-party data about their customers and prospects’ online activity. Most independent respondents say they collect only basic contact data from their customers.
Although each segment has different thoughts about buying and working with third-party data, they do have one thing in common. They are all looking at the third-party data landscape differently—both in terms of opportunities and risks.
