Twitter Facebook and Instagram are valuable tools for learning more about a potential customers interests but Linkin is the only social platform that allows you to truly reach new prospects. Aim at finding potential customers connecting and building new relationships with them with the aim of increasing B2B sales. In this article we will see how to use Linkin functions and create the foundation for the success of the sales process. How to sell thanks to social selling on Linkin In the next lines we will offer you some tips for making the best use of Linkin for b2b sales through the sharing of valuable content interaction in groups that interest the target audience personalization of connection requests and conversations transforming them from virtual to real. Lets begin! 1.
Share Valuable Content Content
Should be as interesting engaging and relevant to your ideal customer as possible . The goal is to share information that helps potential customers overcome important problems relat to their professional B2b Email List activity. When current or potential customers find content that is interesting to their situation they approach the company that distribut it this helps build relationships of trust preparing contacts for social selling activities on Linkin. Download the ebook 2. Follow the relevant audiences Linkin groups In 2019 there were over 2 million active groups on Linkin.
By connecting to groups
You have the opportunity to expand your network connecting to other participants even without having contacts in common. Within groups you can use the CU Lists search function to filter members bas on role geographic location and sector making it easier to find target customers. You shouldnt limit yourself exclusively to groups relating to your sector its a good idea to broaden your perspective looking for those frequent by your ideal customers and in which you can become active participants.