The Internet is a sea of over a billion websites. 500 million of them are blogs and there are dozens of reputable blog hosting platforms that account for a large segment of the blogging industry.
As a result, blogs have become more accessible to visitors, creators, businesses, and organizations.
But simply writing and publishing a blog post does not guarantee you will reach the right audience.
The Optimal Blog Post Length Depends on These Factors
A blog post is just one type of content. For all kinds of online material, from website content to social media posts, there are rough guidelines on how long the content should be. Here is a helpful guide to the ideal number of words for each type of material that you can use in your content creation planning:
Press Release: A simple announcement that uses a standard template to communicate in a clean, simple way
400-700 words
Update Articles: Short blog posts updating readers about a single issue, such as a policy change
400-600 words
News Articles: Educational posts that update readers on things like industry news or new developments Ws Data
600-1,000 words
Use Cases: In-depth stories about the successes customers have achieved with the help of your business
500-1,500 words
Informational Blogs: The best blogs for SEO, and typically what digital marketers think about when they discuss blogs
1,000-1,500 words
Guides and How-Tos: Detailed handbooks that establish thought leadership and authority in specific areas
1,500-2,500 words
Pillar Pages: Also known as 10x content, these are long-form pages that establish foundational content for your business
3,000+ words
500-Word Blog Posts
There is a high volume of 500-word blog posts across the internet because this is an effective marketing tool for emerging businesses and brands, and for brands that seek to offer answers to very specific questions.
AIdeal Number of Words Per Type of Content
A blog post is just one type of content. For all kinds of online material, from website content to social media posts, CU Lists there are rough guidelines on how long the content should be. Here is a helpful guide to the ideal number of words for each type of material that you can use in your content creation planning:
