Viliamas Having trouble getting your head around internet advertising terms? Let’s go.. Retargeting It’s about luring back visitors who left the page and converting them into buyers. This is usually done by installing certain cookies on the page. Therefore, Which follow the activity of the “escap” visitor for some time and display advertising related to the activity on other pages. in a store or on a page from which you left without making a purchase. Have you noticed an ad from a store you visited on social media or elsewhere? This is part of a retargeting campaign. They want you to go back there and buy those items. CPC – cost per click CPC is a popular marketing abbreviation from English. “Cost Per Click.
This is a form of advertising
Where the advertiser pays not for impressions, but for clicks. Google Ads advertising works exactly on this principle. CTR/PR CTR is an abbreviation from English. “Clich Trough Rate” or click rate in Lithuanian, which in turn is abbreviated as PR. CTR is expressed as a percentage and determines how many percent of those who Chinese Europe Phone Number List saw the ad clicked on it. If the ad was shown 1000 times and only one person clicked, the CTR is 0.1 percent. The higher the CTR percentage, the more effective the ad is because more people are clicking on it. Advertising channel Want to advertise your business? Therefore, You need to determine the purpose of your advertising and the advertising channels – the places where you will advertise your business. Advertising channel can be an outdoor advertising stand, television, radio, printed newspapers and magazines, internet. Even more finely.
The Internet can be divided into advertising
On social networks, online media, CPC advertising channels.CPM advertising (when paying for impressions), CPA advertising (when paying for purchases through an affiliate program), etc. Choosing the right advertising channel or ways guarantees a successful advertising campaign . Target traffic There are two types of visitors to your web page: those who are just curious about what your page looks like and those who CU Lists want to buy something from you. People who are willing to buy Targeted traffic usually comes from organic search, PPC advertising. Other advertising channels. Non-targeted traffic – various curious people, schoolchildren and students looking for useful information for their papers or research papers, competitors watching how you present your business, SEO specialists or advertising agency employees serving you and random visitors.