The third-party data landscape is changing already. In the us, 35 states plus the district of columbia have introduced or considered nearly 200 consumer privacy bills. What’s driving these changes? Consumers. Recent research by axway found that 90% of respondents want to know what type of data businesses have gathered […]
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It’s often a challenge to make meaning of all this data and synthesize it into one hub. Our research shows that to help, about two in three marketers use a crm, database software or spreadsheets to store and organize customer data. If you have 100 to 200 contacts, doing this […]
